The threat of crisis are inherently associated with the conditions of today’s economy.
Strong competition, globalisation, pressure on profits maximising, overwhelming role of the media (sensationalism), are just a few reasons why the crisis will impact the growing number of enterprises. There are no two identical crises, it is therefore impossible the creation of a single, universal crisis plan. However, it is possible to teach the business to operate in crisis and develop its own strategy: contingency plans and emergency procedures.
Any crisis proceeding has several similar phases: